• McWane Ductile - Marketing Specialist

    Job Locations US-OH-Coshocton
    Posted Date 3 weeks ago(3 weeks ago)
    Requisition ID
    # of Openings
    Category (Portal Searching)
  • Overview

    McWane Ductile External Job Posting - Marketing Specialist


    McWane is an equal employment opportunity employer committed to providing equal employment opportunity in all employment practices.  McWane will not discriminate against any applicant for employment because of their race, color, religion, sex, national origin, age, disability, veteran or service member status, marital status, citizenship status or any other category protected by federal, state or local law.

    Job Summary:


    The Marketing Specialist’s primary function is to provide support to the Department Manager in the company’s marketing activities. This includes providing marketing resources toward a variety of outlets, plans and programs, with a strong focus on Digital and Content Marketing initiatives.



    Key Responsibilities:

    • Monitor Trade Show participation with emphasis on national shows especially AWWA ACE including booth, materials and participants.
    • Assist in managing any National Level Sales and/or Training Meetings
    • Recommend, obtain and distribute promotional materials and giveaway items.
    • Ensure sales has proper and appropriate marketing materials for trade shows including exhibit booths & literature.
    • Ensure the consistent application of McWane Ductile branding in all published documents and other media.
    • Manage activities with McWane Ductile’s advertising and marketing agency.
      • Manage schedule, collection of components, production and distribution of quarterly Modern McWane publication, both digitally and in print, to customers, both internal and external. Production and distribution is done via McWane Ductile’s advertising and marketing agency.
      • Modern McWane is to highlight key cities and successful large jobs and other articles that promote our products to customer base. Articles & photos will be provided by Sales Reps, Product Engineers and Regional Engineers.
    • Work within the Department in White-boarding and implementing marketing campaigns as each prior campaign is fully implemented by the sales department.
    • Manage Marketing documents such as the literature, Talking Points, etc. to insure they are current and current versions are in use in both digital and paper forms.
    • Maintain Web sites & any other marketing sites of McWane Ductile, including social media sites and mobile app (McWane Pocket Engineer).
      • With Corporate oversight, insure all media platforms conform to company policy.
    • Oversee content requirements for Inbound Marketing initiative and managing content strategy deliverables across a project life cycle. This can include conducting content audits as well as gap analyses.
    • Responsible for all aspects of written content, which can include editing & development, design, presentation, evaluation and analysis.
      • The development of content will include coaching participants in editing and formatting final blog content.
    • Use data and feedback from users to help evaluate and enhance the value of the written materials and websites.
    • Assemble a Technical and Sales Practice Training Manual to be used as a foundation for training and for a reference for all sales representatives. Manage main document to insure formatting is consistent and that it is current and updated at least annually.
    • Other duties, activities and projects as assigned by Sales Operations Manager and/or VP of Sales & Marketing.


    Education and Experience Requirements:

    • Business or Communications Degree, marketing discipline preferred, bachelor’s or higher. Will consider relevant experience in lieu of degree
    • 2 plus years work in marketing or sales, preferably in the utility or construction industry
    • Ability to demonstrate proficiency in all aspects of MS Suite
    • Experience with AdobePro, InDesign, Hubspot or similar business/content management software
    • Demonstrate ability to update and edit web page/site, social media platforms particularly LinkedIn and App based tools (McWane Pocket Engineer app).
    • Ability to travel for trade shows and meetings both to US and Canada.




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